FLAME Blog

FLAME to Sponsor Float in America's Thanksgiving Parade for the Second Time

For the second time in as many years, a FLAME Heating, Cooling, Plumbing & Electrical-sponsored float will make its way down Woodward Avenue in the 85th America’s Thanksgiving Parade. America’s Thanksgiving Parade has been a staple in Detroit on Thanksgiving Day since the early 1900s and FLAME is proud to be part of that tradition.

With the exceptions of 1943 and 1944–due to World War II–America’s Thanksgiving Parade has been making the journey down Woodward Avenue since 1924. Originally set up by the J.L. Hudson Company, the parade is one of the three oldest Thanksgiving Day parades in America. The parade, aside from the usual floats and performers, is most well-known for sporting The Big Head Corps, a collection of paper-mâché heads made in Viareggio, Italy, that made their debut in the parade’s first year.

FLAME’s 2011 float design has been announced and is based on the story of The Three Little Pigs. Featuring all three seminal characters, the Big Bad Wolf and a brick house, the float has been outfitted for summer and winter by the FLAME team. It’s definitely bound to be a great success and appeal to those of all ages.

This year’s parade theme is “So Much to Believe In.”, and FLAME doesn’t intend on disappointing. To watch FLAME in America’s Thanksgiving Parade, tune into WDIV Local 4 at 9:20 a.m. on Thursday, November 24th. The parade will also be broadcast live on WJR 760 A.M.

We’re scheduled to be on TV around 11:19 A.M.  Also, please don’t forget to vote for us for Best Choreographed Unit after you see us.  Voting is taking place here and we have a chance to win the coveted Clownie Trophy!

Have a safe and very Happy Thanksgiving!

 

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